Art Direction Lead | Concept | Multimedia Design
BOSCH EXPERT
ACCESSORY RANGE
Global Launch & Campaign
Upselling Strategy for 40.000 SKUs Rebranded into Three Distinct Ranges. This project aimed to rebrand and reposition over 40,000 SKUs into three distinct product ranges. The top-tier range, EXPERT, featured approximately 10,000 SKUs.
Full-scale omni-channel campaign across 41 languages.
Basic content creation, including:
Product and packaging design
Product images: 40.000 images
Application videos: 6.100 videos
Application pictures: 1.200 pictures
Online Ads & Banners
Bosch Landing Page
Hero Photos
Explainer Video
Testimonial Video
Landing Page & Email
Online Dealer Package
Infographics
Offline Ads & Point of Sale
Product Design
Product Picture Production
Application Video
